small change: your soft p&l


small change 


Ciarán Fenton

How small changes in your behaviour will have a big impact on how you work, lead or follow

That’s the working title of a book I’m writing, initially as a series of short blogs.

Blog 1 small change: seven principles

Blog 2 small change: your career is a unique business

Blog 3 small change: your soft balance sheet

Blog 4 small change: your D Liability

Blog 5 small change: your timeline

Blog 6 small change: your formative years

Blog 7 small change: your A asset

Blog 8 small change: your career equity

Blog 9 small change: your curriculum vitae

Blog 10 small change: your emotional intelligence

Blog 11 small change: your reputation

Blog 12 small change: you, three years from now

Blog 13 small change: your purpose, strategy & behaviour (PSB)

Blog 14 small change: your soft p&l


Seven principles

Principle 1

Your career is

  • a unique business,
  • one over seven billion in its uniqueness


Blog 14  small change: your soft p&l

your soft p&l

Since your career is a unique business you have a hard (cash) and soft (intangible) balance sheet and you also have a hard (cash) and soft (intangible) profit and loss account.

Your soft p&l

Soft revenue

In descending order of importance to you – A, B & C – what three intangibles do you need from your work? Here are seven I hear frequently:

  • autonomy
  • intellectual challenge
  • a team
  • variety
  • progression
  • making a difference
  • approval

Soft costs

In descending order of importance to you – D, E & F – what are the three intangible costs you are willing to endure to achieve your soft revenue? Here are a few I hear frequently:

  • stress (how much?)
  • travel (how much?)
  • long hours (how many?)
  • a tough boss (how tough?)

Soft surplus/deficit

Are you in soft surplus or soft deficit now in your job?

If you are in a soft deficit is it because of problems on the revenue side or the cost side or both?

What combination of soft revenues and soft costs would create the right environment for a soft surplus for you?

Your answer to that question will help you figure out your purpose, strategy and behaviour (PSB) if you haven’t already.


Ciarán Fenton






My clients struggle more with their soft costs than their soft revenue because the





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