A friend refers me to The Grapes of Wrath Ch. 5 which chillingly…

…captures the personification of organisations: “…The Bank – or the Company – needs – wants  – insists – must have – as though the Bank or the Company were a monster, with thought and feeling, which has ensnared them. These last would take no responsibility for the  banks or the companies because they were men and slaves, while the banks were machines and masters all at the same time. Some of the owner men were a little proud to be slaves to such cold and powerful masters”.

The words  “..as the same time…” resonate with my experience of organisations which are, in my view, a coalition of small career businesses and don’t exist in their own right, except in law.  My friend, like me, believes that change in organisations will be driven by changes in individual behaviour and that the time has come in the 21st. Century to stop treating organisations and if they are separate personalities. My friend says “If ever organisations needed a reason for a purpose with humanity then Steinbeck certainly makes the case”. He’s right.


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3 thoughts on “A friend refers me to The Grapes of Wrath Ch. 5 which chillingly…

  1. Very interesting – thanks Ciaran
    Gives hope to us that driving change in individuals will indeed change organisations. I must as that is all there is.

    Juliet Hammond
    Business Impact Research

    T +44 7791 042911


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