…..Even if the No side win, things will never be the same. According to the business books, leaders should create an environment in which people thrive, they should grow their businesses and keep customers happy. In addition, we are told that at times of great change we should reward the stars, ignore or sack the troublemakers and woo the fence sitters. To the extent that all of this can be translated to politicians it’s clear to me that the leaders of the No campaign have forgotten, or don’t know how, to woo which means to entice. The leadership task was to entice those who feel Scottish that they can thrive in the UK. Given the knife edge polls, they have manifestly failed to do this. The great opportunity for UK’s leaders is no different to those of any business: to reflect on purpose, decide where we are going and then lead us there. The evidence is that little effort was put into communicating an inspiring purposeful message at the start.