….’mindfulness’ training”. So says a piece in FT Weekend Magazine.
This comes as no surprise. What is a surprise is the extent to which a resolutely individual – as opposed to a group/organisational programme – has been embraced by an hard core FMCG business, makers inter alia of Cheerios cereal and Haagen-Dazs ice cream. Further evidence that the future lies in leveraging the micro-business within us all.