“89% of General Mills senior executives said they had become better listeners as a result of…..

….’mindfulness’ training”. So says a piece in FT Weekend Magazine.

This comes as no surprise. What is a surprise is the extent to which a resolutely individual – as opposed to a group/organisational programme – has been  embraced by an hard core FMCG business, makers inter alia of Cheerios cereal and Haagen-Dazs ice cream. Further evidence that the future lies in leveraging the micro-business within us all.

Ciaran Fenton

Pron: kee-ron

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