Useful Lucy Kellaway piece on writing your own Bio in the FT. However I don’t agree with her that the bios of business people need to be “dull and boring” by comparison with others provided, of course, that they have the courage to tell the truth about themselves. Their stories can be compelling. There are seven billion people on this planet. There are millions of businesses. The latter claim that they have an “USP”. They don’t. Businesses are “simply better” or not than the competition. People, on the other hand, are unique and can claim a genuine USP if the dare to be themselves.