All “leavers” are Alumni. Why not maximise return on your alumni? Maximise the chances of referred business. Minimise the chances of litigation. Maximise the performance of those left behind.

All “leavers” are Alumni. Whether you loved them or not. You and they have invested heavily in each other. They leave with vast amounts of your data and, above all,  relationships. Why let this value slip away, simply because they are leaving your organisation? Your organisation is not the center of the universe. In fact since careers are micro-businesses you should think of your organisation as a very temporary  vehicle for these. So, why not maximise return on your alumni? Maximise the chances of referred business. Minimise the chances of litiagtion. Maximise the performance of those left behind.

White Paper: DRAFT V1

Alumni Programmes for senior long service employees (£150k +): – an alternative to so-called “outplacement”

Ciarán Fenton, Founding Partner, Fenton & Co LLP

October 2011

 

The purpose of this paper is to promote a change in the management of leavers by using alumni programmes to create benefits for both leavers and organisations alike.

 

At best, exit conversations and processes are currently as good as the highest levels of emotional intelligence of those involved. At worst, the process is traumatic for the leaver and damaging to the organisation.

 

There is an opportunity to change this by reframing the relationship between the parties and by acknowledging that since all leavers, whether highly rated or not, form part of the collective intellectual property and network into which the organisation has invested, then a higher return on that investment in the future can be achieved by retaining value through alumni programmes.

 

The first step is to reframe the relationships in a leaving context. Currently the relationship is often, although not always, framed in a “parent-child” mode[1], and I use these terms as Eric Berne intended and acknowledge that leavers would not necessarily  recognise themselves in these patterns.  The stronger “parent” organisation negotiates an exit with the weaker “child” leaver. Even with basic alumni programmes in place, neither the leaver nor the organisation benefits from future activity. In addition, its reputation suffers with those remaining as well as with those who might join it.

 

The proposed reframing consists of a conversion of this “parent-child” dynamic to an “adult-adult” dynamic whereby the “macro-business” negotiates and works with the “micro-business” leaver. This merely reflects the reality. The senior executive is a professional services firm “on legs” and there is no difference between him/her and any business. So, if their careers are businesses then all the art and science of business can be applied to them. It also means that their relationship with the organisaton was one of joint venture partner or service provider and this changes the context of the exit.

 

Provided the firm commits to a belief that all alumni are valuable – de facto, then this reframing enables the parties to convert the partnership relationship to an alumnus relationship, provided that the alumni programme is robust and meaningful. Otherwise the reframing will be derided as mere semantics.

 

If the firm demonstrates with real resources and with case studies rather than asserting the value of alumni, then the leaver will value and want to be part of the give and take culture of the best alumni programmes.

 

Once the reframing process is complete, the organisation can move to the second step which is to give each leaver an alumnus induction programme instead of so called “outplacement”. Whilst there are exceptional providers this process receives very mixed press[2]. The main complaint is that some providers increasingly offer standardised services, which some say offer little value. Few employers track whether outplacement works.

 

The advantage of replacing outplacement with alumnus induction is the extent to which a significant proportion of the  spend can drive value to the organisation which would normally have been lost through outplacement. The objective of the induction programme is to create a bespoke strategy for the leaver following an assessment of transferable skills and options including new fulltime roles, non-executive directorships, philanthropy  and business opportunities within a rich alumni programme context.

 

Whilst Alumni programmes are very advanced in academic environments they are in their infancy in businesses. This is because a short term out of sight, out of mind culture still dominates many business cultures despite growing evidence of the impact of disintermediation, social networks, virtual teams and the decline of the “social contract” between employers and employees.

Professional services firms are particularly ideal contexts to develop strong alumni programmes but the process should work for most sectors. McKinsey for example has nearly 23,000 alumni whereby former consultants make and sustain professional relationships. They see this “dynamic network is a lasting benefit of a McKinsey career”[3]. Alumni are also provided with a restricted access portal. This paper proposes an even more radical engagement with alumni. This would involve an investment of time, resources and the redirection of “outplacement” funding. Whilst the returns on first analysis may seen purely “soft” it is the contention of this paper that hard cash returns from new business and improved performance would quickly follow. The detailed processes required to maximise the probability of  these  outcomes will be detailed in a forth coming paper.

© Ciarán Fenton 2011

Management for Business Leaders
Strategy – Performance –  Transition

Fenton & Co LLP
33 St. James’s Square, London SW1Y 4JS
t +44 (0) 207 754 0335   f +44 (0) 871 433 6145  w http://www.fentonllp.com


[1] Eric Berne, Transactional Analysis

[2] For example August 20, 2009, Wall Street Journal, headlined “Outplacement Firms Struggle to Do Job,”;

 

5 thoughts on “All “leavers” are Alumni. Why not maximise return on your alumni? Maximise the chances of referred business. Minimise the chances of litigation. Maximise the performance of those left behind.

  1. Hi Ciaran

    Great points. As you said, Alumni organisations are very important amongst professional services. There is another motivation to this and that is keeping in touch with talented people. Some of them may be interested in returning in the future and some may be able to recommend people they know for a position. The alumni organisation also a place to go to find people to work on client assignments on an associate basis.

    When a company puts a lot of effort in selection and training of staff it makes sense that they might want to leave the door open to welcoming them back in some capacity or another

    Sadly it seems that many companies leave it to the ex-employees to organsise the alumni on an informal basis rather than seizing the initiative

    Best wishes

    Richard White

  2. I’m really inspired with your writing skills and
    also with the format for your blog. Is that this a paid theme or did you modify it your self?
    Either way stay up the excellent high quality writing,
    it is uncommon to peer a nice weblog like this one today..

  3. May I just say what a comfort to discover someone who really understands what they’re discussing on the net.
    You definitely realize how to bring a problem to light and make it important.
    More and more people need to read this and understand this side of your story.

    I was surprised that you aren’t more popular because you
    most certainly have the gift.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s